Apple has begun sending email questionnaires to a subset of customers who bought the iPhone Duo, its first foldable smartphone. The outreach seeks direct feedback on several design elements that have drawn attention since the device’s launch.
Survey aims and question themes
The opening query asks respondents why they chose the iPhone Duo at this time. Answer choices include wanting to try Apple’s inaugural foldable, making an impulse purchase, and anticipating a rise in smartphone prices. Subsequent items explore the user’s perception of the device’s dimensions when folded, the visibility of the hinge crease, and whether the under‑display camera distracts during use. A question also asks owners to evaluate the image quality produced by the camera that sits beneath the inner screen. The final prompt is open‑ended, inviting suggestions for additions or changes to the iPhone Duo.
Design trade‑offs highlighted
Several of the survey’s questions focus on compromises that differentiate the Duo from Apple’s standard iPhone lineup. The outer, or cover, display measures 5.4 inches, a size comparable to the discontinued iPhone mini series. Inside, the Duo relies on an under‑screen camera limited to 4 megapixels, a specification that reviewers have singled out as a major point of criticism. By asking owners how visible the crease is and whether the hidden camera is distracting, Apple appears to be gauging acceptance of these trade‑offs.
What the survey leaves out
Notably, the questionnaire does not address three other frequent concerns voiced by iPhone Duo users. It omits any reference to Touch ID, the experience of running apps that have not been optimized for the foldable form factor, and reports of screen cracks that some owners have encountered. These issues have also ranked among the top complaints in public reviews, suggesting that Apple’s current survey narrows its focus to a subset of the device’s pain points.
By collecting this targeted feedback, Apple may be looking to refine future iterations of its foldable technology or to prioritize software updates that mitigate the most salient user frustrations. The inclusion of an open‑ended question signals a willingness to consider broader suggestions beyond the predefined options.
While the survey’s results have not been released, the very act of reaching out directly to owners underscores Apple’s interest in understanding how its first foldable phone is being received in the market. The company’s approach mirrors earlier efforts to fine‑tune hardware and software through direct user input, a practice that has shaped the evolution of its flagship devices over the years.
Norman Pearlstine is the Executive Editor and Co-Founder at News Raise. With over two decades of experience across financial journalism, corporate governance, and market analysis, Norman leads the editorial direction and ensures strict adherence to journalistic accuracy and ethics.
