Apple is slated to host a September 9 event that will be led by Chief Executive Officer John Ternus, marking his first appearance in that role. Industry analysts anticipate the unveiling of the iPhone 18 Pro, iPhone 18 Pro Max and Apple’s inaugural foldable device, tentatively called the iPhone Ultra. The vanilla iPhone model is expected to be postponed until the following year. According to unconfirmed reports, the new devices will become available for pre‑order two days after the event, on Friday.
Event details and expected lineup
The September 9 gathering is positioned as a pivotal moment for Apple, with the company preparing to introduce its first foldable smartphone. The iPhone Ultra is believed to be a wide‑fold design, positioning it against Samsung’s Galaxy Z Fold series. While the standard iPhone is expected to wait, the Pro‑tier models and the foldable are set to dominate the announcement, with pre‑orders slated to begin on the following Friday.
Leaked pricing for the iPhone Ultra
A post by Yousif Ayman on Vodafone Egypt displayed a price tag of EGP 155,750 for the iPhone Ultra before the page was removed. The listing did not specify storage capacity, but the figure provides a basis for cross‑regional comparison. The iPhone 17 Pro Max currently starts at EGP 94,400, indicating that the Ultra would be roughly 65 % more expensive.
Applying the same 65 % increase to the iPhone 17 Pro Max’s launch price in other currencies—$1,200, £1,200, €1,450 and ₹150,000—produces projected prices of about $1,980, £1,980, €2,395 and ₹247,500 for the Ultra. Those numbers sit close to Samsung’s Galaxy Z Fold 8 launch pricing of $1,900, £1,700, €2,000 and ₹180,000, suggesting a comparable premium for Apple’s first foldable.
Additional data from an X‑platform user identified as @ev_downunder indicated that a 256 GB iPhone Ultra would be listed at AUD 3,700, while 512 GB and 1 TB variants would cost AUD 4,200 and AUD 4,700 respectively. By contrast, the 256 GB iPhone 17 Pro Max is priced at AUD 2,200, reinforcing a 68 % price gap that aligns closely with the 65 % increase derived from the Egyptian figures. The consistency across regions suggests the base Ultra model could be rounded to a $2,000 price point in the United States.
Price expectations for iPhone 18 Pro and Pro Max
The same Vodafone Egypt post also listed the iPhone 18 Pro at EGP 98,000 and the iPhone 18 Pro Max at EGP 105,000. For reference, a 256 GB iPhone 17 Pro currently sells for EGP 88,800, and the iPhone 17 Pro Max for EGP 94,400. These differences translate to a roughly 10 % increase for the Pro and an 11 % increase for the Pro Max.
When converted to other markets, a 10 % uplift on the iPhone 17 Pro’s launch price of $1,100, £1,100, €1,300 and ₹135,000 yields estimated figures of $1,210, £1,210, €1,430 and ₹148,500 for the iPhone 18 Pro. TrendForce analysts have estimated that the bill of materials (BoM) for the iPhone 18 Pro is 40 % higher than that of the 17 Pro, with a projected manufacturing cost of $1,400. If Apple were to price the device at $1,200, the margin would be tighter than usual but still viable.
Applying the same 10 % adjustment to the iPhone 17 Pro Max’s launch price of $1,200, £1,200, €1,500 and ₹150,000 results in projected prices of $1,320, £1,320, €1,600 and ₹165,000 for the iPhone 18 Pro Max. These estimates remain speculative until the official announcement, but they provide a framework for consumers and analysts alike.
Overall, the leaked pricing data points to a notable upward shift across Apple’s flagship lineup. The iPhone Ultra, as a first‑generation foldable, appears set to command a premium that exceeds the current Pro Max by well over half its price. Meanwhile, the iPhone 18 Pro and Pro Max are expected to follow a more modest 10 % increase, reflecting higher component costs and incremental feature enhancements.
Consumers in markets with higher tax regimes should anticipate that direct currency conversions may not capture the full cost impact, as local duties and VAT can alter final retail prices. The price differentials highlighted by the Vodafone Egypt listings underscore the importance of regional pricing strategies in Apple’s global rollout.
Apple’s September event will confirm whether these leaked figures align with the company’s official pricing. Until then, the data compiled from Vodafone Egypt and user‑reported listings offers the most concrete glimpse into the financial expectations surrounding Apple’s next generation of iPhones.
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