{"id":2311,"date":"2026-09-29T08:36:17","date_gmt":"2026-09-29T08:36:17","guid":{"rendered":"https:\/\/newsraise.com\/in\/2026\/09\/29\/bose-revives-wired-earbuds-usb-c-model-trend\/"},"modified":"2026-09-29T08:36:17","modified_gmt":"2026-09-29T08:36:17","slug":"bose-revives-wired-earbuds-usb-c-model-trend","status":"publish","type":"post","link":"https:\/\/newsraise.com\/in\/2026\/09\/29\/bose-revives-wired-earbuds-usb-c-model-trend\/","title":{"rendered":"Bose revives wired earbuds with $99 USB\u2011C model as trend gains momentum"},"content":{"rendered":"\n<!-- Quick Adsense WordPress Plugin: http:\/\/quickadsense.com\/ -->\n<div class=\"9fece8afa224fd09e54b043d0febfb58\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- NR ATF -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-8898941184964366\"\r\n     data-ad-slot=\"4839033563\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p>On September 28, Bose announced a new pair of wired earbuds, the company\u2019s first such product since 2015. Priced at $99 (approximately \u20b99,500), the earbuds connect via USB\u2011C, feature active noise cancellation, support lossless audio and include an inline remote. Unlike most modern headphones, they contain no internal battery, require no Bluetooth pairing and do not rely on a companion app.<\/p>\n<h2>Bose\u2019s new wired offering<\/h2>\n<p>The refreshed earbuds replace the traditional 3.5\u202fmm jack with a USB\u2011C connector, allowing them to draw power directly from the source device. This design eliminates the need for a rechargeable battery while still delivering active noise cancellation and high\u2011resolution audio. An inline remote provides call controls, and the earbuds are marketed as a plug\u2011and\u2011play solution for users who prefer a wired connection.<\/p>\n<p>Bose President of Consumer Audio Raza Haider explained the timing of the launch to <em>WIRED<\/em>. He said that after dropping his teenage child off at college last year, he observed a noticeable presence of wired earbuds \u201cleft and right,\u201d suggesting a shift in consumer habits that prompted Bose to revisit the category.<\/p>\n<h2>Cultural cues and market data fuel revival<\/h2>\n<p>Wired headphones have been surfacing in street\u2011style photography for several years, with celebrities such as Bella Hadid photographed wearing Apple\u2019s wired EarPods in 2019 and other stars like Lily\u2011Rose Depp and Zo\u00eb Kravitz later spotted with similar gear. The trend moved beyond fashion when pop\u2011star Addison Rae released her 2025 single \u201cHeadphones On,\u201d featuring a music video where she prominently wears wired earbuds, embedding the look into contemporary pop culture.<\/p>\n<p>Artists have also voiced practical reasons for the preference. In an interview with <em>Vogue<\/em>, singer Dua Lipa said she favors wired headphones because they eliminate the need for charging. Irish actor Paul Mescal offered a more functional perspective, noting that wireless headphones often fall out of the ears, making wired options more reliable for him.<\/p>\n<p>Market research from Circana supports the anecdotal evidence. After five consecutive years of decline, wired headphone sales grew 3\u202f% in 2025, with a 10\u202f% increase between July and December of that year. In the first six weeks of 2026, revenue from wired headphones rose another 20\u202f%. The average selling price for wired headphones in 2025 was about $13 (roughly \u20b91,250), compared with $99 (about \u20b99,500) for Bluetooth models.<\/p>\n<p>Product pricing illustrates the breadth of the category. Apple\u2019s USB\u2011C EarPods are priced at \u20b92,190 in India, while Sony\u2019s basic MDR\u2011EX15AP wired earphones carry an MRP of \u20b9890. Bose\u2019s new model, by contrast, sits at the high end of the market at $99, positioning it as a premium wired option with advanced features such as active noise cancellation.<\/p>\n<h2>Industry context: wired versus wireless<\/h2>\n<p>Despite the renewed interest in wired solutions, true\u2011wireless headphones remain dominant. Circana reported that in 2025, true\u2011wireless devices accounted for 65\u202f% of all headphone dollars, underscoring that the wired resurgence is complementary rather than a reversal of the wireless trend.<\/p>\n<p>Other manufacturers are also exploring USB\u2011C wired designs. Sennheiser\u2019s CX\u202f80\u202fU adopts a similar plug\u2011and\u2011play approach, offering a wired connection without Bluetooth pairing or charging requirements. These products demonstrate that the industry is leveraging modern connectors to modernize a legacy format.<\/p>\n<p>The cable, however, still presents practical drawbacks. Users can experience tangling, and the physical link to the source device can limit mobility. Analysts therefore view the current wave as a niche revival driven by specific consumer preferences\u2014such as the desire for battery\u2011free operation, lower price points, and a retro aesthetic\u2014rather than a wholesale shift away from wireless technology.<\/p>\n<p>Overall, Bose\u2019s re\u2011entry into the wired earbud market reflects a confluence of cultural signals, pricing dynamics, and technological updates. By pairing a classic wired form factor with contemporary features like USB\u2011C connectivity and active noise cancellation, the company aims to capture both nostalgia\u2011driven buyers and practical users seeking a straightforward listening experience.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Bose introduced a $99 USB\u2011C wired earbud with active noise cancellation, marking its first wired model since 2015 amid a growing cultural and market resurgence of wired headphones.<\/p>\n","protected":false},"author":3,"featured_media":2312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299],"tags":[2513,2511,2514,2515,2512],"class_list":["post-2311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-audio-technology","tag-bose","tag-consumer-trends","tag-usb-c","tag-wired-earbuds","entry"],"_links":{"self":[{"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/posts\/2311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/comments?post=2311"}],"version-history":[{"count":0,"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/posts\/2311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/media\/2312"}],"wp:attachment":[{"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/media?parent=2311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/categories?post=2311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsraise.com\/in\/wp-json\/wp\/v2\/tags?post=2311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}