{"id":1662,"date":"2025-12-02T05:23:39","date_gmt":"2025-12-02T05:23:39","guid":{"rendered":"https:\/\/newsraise.com\/?p=1662"},"modified":"2025-12-02T05:23:39","modified_gmt":"2025-12-02T05:23:39","slug":"apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong","status":"publish","type":"post","link":"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/","title":{"rendered":"Apple Replaces AI Chief After Intelligence Failures &#8211; What Went Wrong"},"content":{"rendered":"<p data-start=\"267\" data-end=\"624\">Apple announced a major leadership change on December 1, confirming that <strong data-start=\"336\" data-end=\"356\">John Giannandrea<\/strong>, the company\u2019s Head of <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/28\/oracle-credit-risk-rises-as-ai-spending-raises-concerns-morgan-stanley-warns\/\">Artificial Intelligence<\/a> since 2018, is stepping down from his role and will leave Apple entirely after serving as an adviser through spring. His exit marks a major moment for the company at a time when its <a href=\"https:\/\/newsraise.com\/index.php\/2025\/12\/01\/trump-to-announce-new-federal-reserve-chair-amid-rate-cuts\/\">AI strategy is under heavy scrutiny.<\/a><\/p>\n<p data-start=\"626\" data-end=\"931\">Replacing him is <strong data-start=\"643\" data-end=\"662\">Amar Subramanya<\/strong>, a Microsoft Executive with deep roots in Google\u2019s AI ecosystem. Subramanya, who previously led engineering for the <strong data-start=\"779\" data-end=\"799\">Gemini Assistant<\/strong>, brings years of competitive insight &#8211; a strategic advantage for Apple as it tries to regain footing in a fast-evolving AI landscape.<\/p>\n<h3 data-start=\"933\" data-end=\"980\"><strong data-start=\"937\" data-end=\"980\">A Leadership Change Years in the Making<\/strong><\/h3>\n<p data-start=\"982\" data-end=\"1246\">Inside <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/25\/apple-cuts-sales-jobs-despite-revenue-growth-major-restructuring-ahead\/\">Apple<\/a>, the shift is being viewed as a big shake-up. While the timing may seem sudden, industry insiders say the change has become unavoidable, as <strong data-start=\"1135\" data-end=\"1157\">Apple Intelligence<\/strong>, the company\u2019s <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/28\/oracle-credit-risk-rises-as-ai-spending-raises-concerns-morgan-stanley-warns\/\">flagship AI initiative<\/a>, stumbled repeatedly after its October 2024 debut.<\/p>\n<h3 data-start=\"1667\" data-end=\"1710\"><strong data-start=\"1671\" data-end=\"1710\">Siri Overhaul Delays Added Pressure<\/strong><\/h3>\n<p data-start=\"1712\" data-end=\"2119\">The problems didn\u2019t end there. <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/25\/apple-cuts-sales-jobs-despite-revenue-growth-major-restructuring-ahead\/\">Apple<\/a> had heavily promoted a major Siri overhaul, but according to a <strong data-start=\"1812\" data-end=\"1856\">Bloomberg investigation published in May 2025<\/strong>, the project was far from ready behind the scenes. When Craig Federighi, Apple\u2019s senior vice president of software engineering, tested the updated Siri shortly before its planned April launch, he reportedly found that numerous features were still non-functional.<\/p>\n<p data-start=\"2121\" data-end=\"2516\">The launch was postponed indefinitely, sparking <strong data-start=\"2169\" data-end=\"2194\">class-action lawsuits<\/strong> from iPhone 16 buyers who had purchased devices based on expectations of an <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/29\/intel-makes-headlines-apple-rumors-tesla-talks-lift-stock-prices\/\">AI-powered Siri experience<\/a>. By this time, Giannandrea\u2019s influence had already waned. Bloomberg reported that CEO Tim Cook had reassigned key responsibilities\u2014including <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/27\/walmart-launches-ai-prompts-as-chatgpt-shopping-goes-live\/\">Siri and Apple\u2019s secretive<\/a> robotics division\u2014to other leaders&#8217; months earlier.<\/p>\n<h3 data-start=\"2518\" data-end=\"2561\"><strong data-start=\"2522\" data-end=\"2561\">Internal Tensions and Talent Losses<\/strong><\/h3>\n<p data-start=\"2563\" data-end=\"2980\">Bloomberg\u2019s reporting revealed deeper internal issues: misalignment between <a href=\"https:\/\/newsraise.com\/index.php\/2025\/12\/01\/trump-to-announce-new-federal-reserve-chair-amid-rate-cuts\/\">AI, marketing, and engineering teams<\/a>; budgeting problems; and communication breakdowns. Several employees even nicknamed Giannandrea\u2019s organization <strong data-start=\"2787\" data-end=\"2801\">\u201cAI\/MLess\u201d<\/strong>, poking fun at its perceived stagnation. This atmosphere contributed to a wave of resignations, with top <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/27\/walmart-launches-ai-prompts-as-chatgpt-shopping-goes-live\/\">AI researchers<\/a> leaving for competitors like <strong data-start=\"2951\" data-end=\"2979\">Google, OpenAI, and Meta<\/strong>.<\/p>\n<p data-start=\"2982\" data-end=\"3292\">One of the most surprising developments is that Apple is now reportedly planning to use <strong data-start=\"3070\" data-end=\"3099\">Google\u2019s Gemini AI models<\/strong> to power future versions of Siri &#8211; a dramatic twist given the long-standing rivalry between the companies across mobile OS, search, app ecosystems, maps, cloud platforms, and now, <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/27\/walmart-launches-ai-prompts-as-chatgpt-shopping-goes-live\/\">generative AI.<\/a><\/p>\n<h3 data-start=\"3294\" data-end=\"3338\"><strong data-start=\"3298\" data-end=\"3338\">A Crossroads for Apple\u2019s AI Strategy<\/strong><\/h3>\n<p data-start=\"3340\" data-end=\"3652\">Giannandrea joined <a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/29\/intel-makes-headlines-apple-rumors-tesla-talks-lift-stock-prices\/\">Apple<\/a> after leading machine intelligence and search at Google. At Apple, he oversaw AI strategy, machine learning platforms, and Siri\u2019s evolution. Subramanya will now inherit these responsibilities, reporting directly to Federighi, with a clear mandate: <strong data-start=\"3613\" data-end=\"3651\">help Apple catch up in the AI race<\/strong>.<\/p>\n<p data-start=\"3654\" data-end=\"4103\"><a href=\"https:\/\/newsraise.com\/index.php\/2025\/11\/29\/intel-makes-headlines-apple-rumors-tesla-talks-lift-stock-prices\/\">Apple\u2019s AI approach<\/a> has long emphasized <strong data-start=\"3694\" data-end=\"3718\">on-device processing<\/strong>, prioritized user privacy and leveraging the power of Apple Silicon. While this offers security advantages, it also limits model size and capability compared to the massive <a href=\"https:\/\/newsraise.com\/index.php\/2025\/12\/01\/trump-to-announce-new-federal-reserve-chair-amid-rate-cuts\/\">cloud-based AI systems run by rivals<\/a>. Apple\u2019s insistence on minimal data collection has also forced engineers to rely more heavily on <strong data-start=\"4027\" data-end=\"4062\">licensed and synthetic datasets<\/strong>, potentially slowing model improvements.<\/p>\n<p data-start=\"4105\" data-end=\"4305\">As Apple transitions leadership and refines its <a href=\"https:\/\/newsraise.com\/index.php\/2025\/12\/01\/trump-to-announce-new-federal-reserve-chair-amid-rate-cuts\/\">AI roadmap<\/a>, the big question remains: Can its privacy-first philosophy deliver competitive AI experiences, or has the company fallen too far behind?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple announced a major leadership change on December 1, confirming that John Giannandrea, the company\u2019s Head of Artificial Intelligence since 2018, is stepping down from&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[1210,1213,1214,1222,1208,1220,1211,1215,1221,1218,1217,1219,1209,1212,1216],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple Replaces Its AI Chief After Apple Intelligence Failures<\/title>\n<meta name=\"description\" content=\"Apple has replaced the AI chief after major Intelligence failures and Siri delays. Here\u2019s what led to the leadership shake-up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Replaces Its AI Chief After Apple Intelligence Failures\" \/>\n<meta property=\"og:description\" content=\"Apple has replaced the AI chief after major Intelligence failures and Siri delays. Here\u2019s what led to the leadership shake-up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/\" \/>\n<meta property=\"og:site_name\" content=\"News Raise\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T05:23:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newsraise.com\/wp-content\/uploads\/2025\/12\/INFI-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newsraise.com\/#website\",\"url\":\"https:\/\/newsraise.com\/\",\"name\":\"News Raise\",\"description\":\"News you Trust\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/newsraise.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/newsraise.com\/wp-content\/uploads\/2025\/12\/INFI-1-1.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Apple AI shake-up, John Giannandrea steps down, Amar Subramanya Apple, Apple Intelligence issues, Siri delays, Apple AI chief replaced, Apple AI crisis, Apple leadership change, Siri overhaul failure, Bloomberg Apple investigation, Apple vs Google AI, Gemini powering Siri, Apple AI strategy, Apple machine learning problems, Apple AI missteps\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/#webpage\",\"url\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/\",\"name\":\"Apple Replaces Its AI Chief After Apple Intelligence Failures\",\"isPartOf\":{\"@id\":\"https:\/\/newsraise.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/#primaryimage\"},\"datePublished\":\"2025-12-02T05:23:39+00:00\",\"dateModified\":\"2025-12-02T05:23:39+00:00\",\"author\":{\"@id\":\"https:\/\/newsraise.com\/#\/schema\/person\/b3d3107f0866938b072d66bbc55baeff\"},\"description\":\"Apple has replaced the AI chief after major Intelligence failures and Siri delays. Here\\u2019s what led to the leadership shake-up.\",\"breadcrumb\":{\"@id\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsraise.com\/\",\"url\":\"https:\/\/newsraise.com\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/\",\"url\":\"https:\/\/newsraise.com\/index.php\/2025\/12\/02\/apple-replaces-ai-chief-after-intelligence-failures-what-went-wrong\/\",\"name\":\"Apple Replaces AI Chief After Intelligence Failures &#8211; What Went Wrong\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newsraise.com\/#\/schema\/person\/b3d3107f0866938b072d66bbc55baeff\",\"name\":\"Helene Elliott\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/newsraise.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c206f6c72d87bc31bc0f3227f4910d35?s=96&d=mm&r=g\",\"caption\":\"Helene Elliott\"},\"description\":\"Helene Elliott is the senior reporter for News Raise. She covers Science news. She also has a keen interest in photojournalism. Helene holds a nomination for the prestigious Red Smith Award. She is married to author Dennis D'Agostino, a former publicist with the New York Mets.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/posts\/1662"}],"collection":[{"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/comments?post=1662"}],"version-history":[{"count":1,"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/posts\/1662\/revisions"}],"predecessor-version":[{"id":1664,"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/posts\/1662\/revisions\/1664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/media\/1663"}],"wp:attachment":[{"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/media?parent=1662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/categories?post=1662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsraise.com\/index.php\/wp-json\/wp\/v2\/tags?post=1662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}