{"id":210,"date":"2019-11-01T16:56:36","date_gmt":"2019-11-01T16:56:36","guid":{"rendered":"https:\/\/www.newsraise.com\/?p=210"},"modified":"2019-11-01T16:58:50","modified_gmt":"2019-11-01T16:58:50","slug":"google-acquires-fitbit-for-2-1-billion-entering-into-wearable-technology-space","status":"publish","type":"post","link":"https:\/\/newsraise.com\/index.php\/2019\/11\/01\/google-acquires-fitbit-for-2-1-billion-entering-into-wearable-technology-space\/","title":{"rendered":"Google Acquires Fitbit For $2.1 Billion Entering Into Wearable Technology Space"},"content":{"rendered":"<p>Google acquires Fitbit for $2.1 billion entering into wearable technology space, the two organizations declared Friday. The move accompanies Google looking to grow past its core business\u00a0of online inquiry into equipment, and with Fitbit battling against adversaries including Apple.<\/p>\n<p>Rick Osterloh, Google senior VP for gadgets and administrations, said the deal for the wearable tech pioneer is one uniting the best software, hardware and AI, to develop\u00a0wearables to help considerably more individuals around the globe. While Fitbit was among the first to advance wellness groups, it has lost ground as of late to rivals.<\/p>\n<p>An overview by research firm IDC for the second quarter of 2019 discovered Fitbit in fourth place in a market drove by China&#8217;s Xiaomi driving the worldwide market, trailed by Apple which makes the main smartwatch &#8211; and Chinese-based Huawei.<\/p>\n<p>James Park, Fitbit co-founder and chief executive said, \u201cWe have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life.\u201d<\/p>\n<p>Fitbit has presented its own smartwatch in 2017 yet it has neglected to keep pace with the Apple Watch. Google, which faces pressure from controllers around the globe over its strength of web search, has been boosting its equipment contributions, including a line of Pixel phones and tablets, alongside associated speakers.<\/p>\n<p>\u201cGoogle is an ideal partner to advance our mission,\u201d Park added. \u201cFitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone. I could not be more excited for what lies ahead.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google acquires Fitbit for $2.1 billion entering into wearable technology space, the two organizations declared Friday. The move accompanies Google looking to grow past its&#8230;<\/p>\n","protected":false},"author":2,"featured_media":212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Acquires Fitbit For $2.1 Billion Entering Into Wearable Technology Space - News Raise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsraise.com\/index.php\/2019\/11\/01\/google-acquires-fitbit-for-2-1-billion-entering-into-wearable-technology-space\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Acquires Fitbit For $2.1 Billion Entering Into Wearable Technology Space - News Raise\" \/>\n<meta property=\"og:description\" content=\"Google acquires Fitbit for $2.1 billion entering into wearable technology space, the two organizations declared Friday. 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