Apple is set to open pre‑order reservations for its newly announced iPhone Duo on Friday, October 16. A report from China’s Securities Times indicates that the company has increased its supply‑chain orders for the model by roughly 30 percent, even though the pre‑order window has not yet gone live.
Supply increase and revised production target
The same Securities Times article notes that the initial production run for the iPhone Duo in 2026 is approaching 10 million units. Earlier estimates placed the figure at between 6 million and 7 million units, so the new order level suggests Apple is aiming for a target close to the 10‑million mark. The report also clarifies that total supply for the remainder of 2026 will not exceed 10 million units, reinforcing the notion that Apple is aligning its manufacturing capacity with a stronger‑than‑expected market response.
Apple’s decision comes despite pre‑orders not being active yet; customers will be able to start the pre‑order process for the fastest checkout later today, according to the source. The company’s heightened expectations follow the iPhone Duo’s unveiling last month, which appears to have generated a better response than initially forecast.
Parallel shifts in the iPhone 18 Pro line
Supply‑chain sources cited by the Securities Times also reported mixed changes for Apple’s flagship models. Orders for the iPhone 18 Pro Max have risen by 10‑15 percent, while orders for the iPhone 18 Pro have declined by a similar margin. Despite these opposite movements, the overall supply targets for the iPhone 18 Pro line remain unchanged. This detail runs contrary to a recent Nikkei Asia report that suggested a different supply outlook.
Consumer sentiment and accessory push
Online commentary reflects enthusiasm for the Duo’s multitasking capabilities. One user, Marko Jankovic, expressed that being able to keep Messages open on one side of the screen while browsing Photos on the other—and dragging images directly into a conversation—would be a significant quality‑of‑life improvement, potentially prompting him to become a first‑generation buyer.
The coverage also highlighted a set of accessories that Apple is promoting alongside the new phone. Featured items include a MagSafe car mount, a 10‑year AirTag battery case, AirPods Pro 3 priced at $199 (down from $249), a 100 W USB‑C fast‑charging power adapter, and a HomeKit garage‑door opener.
By raising Duo orders by 30 percent and targeting a near‑10‑million‑unit supply, Apple signals confidence that the device will play a substantial role in its 2026 portfolio. The contrast between the Duo’s supply boost and the steadier outlook for the iPhone 18 Pro line underscores a strategic emphasis on the new model’s anticipated demand.
Industry analysts will monitor how the October 16 pre‑order launch translates into actual sales, and whether the increased order volume marks a broader shift in consumer preference toward devices that emphasize dual‑screen or multitasking functionality.
Norman Pearlstine is the Executive Editor and Co-Founder at News Raise. With over two decades of experience across financial journalism, corporate governance, and market analysis, Norman leads the editorial direction and ensures strict adherence to journalistic accuracy and ethics.
