LG Electronics announced that the globally popular mobile game 8 Ball Pool will be available on its Smart TVs and monitors running webOS 6.0 or later. The launch, which rolls out in 165 countries this week, is the first time the title will appear on a television screen and is part of LG’s broader effort to grow its free gaming ecosystem.
8 Ball Pool arrives on LG Smart TVs
The partnership with digital‑games leader Miniclip brings the Guinness World Records‑certified pool game, which has amassed more than one billion downloads worldwide, to the living‑room centerpiece. Accessible via the LG Apps store or the dedicated LG Gaming Portal, the game remains free‑to‑play while offering optional in‑game items for purchase.
LG has tailored the experience for the webOS platform, delivering a dynamic user interface that lets players aim, set power and shoot with precision using the LG Magic Remote. A new “Couch Play Mode” enables two participants to compete head‑to‑head on the same screen, emphasizing the TV’s role as a shared entertainment hub. To mark the debut, LG and Miniclip are providing exclusive in‑game items designed specifically for LG TV users.
Growth of LG’s free gaming ecosystem
LG reports that its web‑based gaming library has more than tripled over the past two years, now offering over 1,000 free‑to‑play titles. This expansion has driven notable increases in user engagement: overall gaming usage rose 67 percent year over year, total hours played climbed 71 percent, and the average number of gaming sessions grew 50 percent. The data, drawn from internal metrics covering June 2025 through June 2026, underscores the growing importance of LG Smart TVs as a destination for casual gaming.
Chris Jo, head of the webOS Platform Business Center at LG Media Entertainment Solution Company, said, “Through this partnership, LG continues to expand its free premium gaming ecosystem on the webOS platform. With new hit titles customized for big‑screen players, LG is transforming the traditional TV into an interactive hub for home entertainment.” He added that LG remains committed to enriching the LG Gaming Portal with compelling titles and convenient features.
Life‑size pool experience and new features
On LG’s larger screens—particularly models exceeding 100 inches such as the QNED evo and Micro RGB series—8 Ball Pool is rendered at a real‑world scale. The life‑size presentation, based on a seven‑foot pool table, aims to deliver an immersive at‑home experience that can be enjoyed with a single remote controller.
Beyond the core gameplay, the Gaming Portal allows users to collect special rewards, including badges displayed on a personalized “My Page,” by completing in‑game tasks. The portal also aggregates the broader catalog of free titles, reinforcing LG’s strategy to position connected TVs as a mainstream entertainment platform that blends streaming, gaming and interactive services.
LG Electronics USA, the North American arm of the global LG group, highlighted its broader portfolio—including home appliances, commercial displays and vehicle components—while noting the company’s annual worldwide revenue exceeds $60 billion. The firm is an eleven‑time ENERGY STAR® Partner of the Year, reflecting its focus on sustainability alongside innovation.
The rollout of 8 Ball Pool on webOS devices aligns with LG’s longer‑term vision for connected television. By leveraging the Magic Remote’s motion and pointer capabilities, the company aims to make casual gaming intuitive for users unfamiliar with traditional console controllers. The addition of Couch Play Mode, exclusive items and life‑size visual scaling represents a targeted effort to differentiate LG’s TV gaming experience from competing platforms.
Industry observers note that the convergence of mobile‑first titles with living‑room hardware signals a maturing market for “connected TV gaming.” As advertisers and developers seek larger screens for higher‑impact experiences, LG’s expanding library and usage metrics suggest the company is well positioned to capture a share of this emerging segment.
Consumers interested in trying the new offering can locate 8 Ball Pool in the LG Apps store or launch it directly from the LG Gaming Portal. Additional details, including upcoming tournaments and special events tied to the launch, are expected to be announced through LG’s official channels in the coming weeks.
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